Sunday, November 29, 2009


A cornerstone of integrity and stability in the highly competitive entertainment industry, Thembisa S. Mshaka has worked for over 17 years in the business. There are many career guides geared towards the music industry, but none has been written by a woman inside. PUT YOUR DREAMS FIRST: Handle Your [entertainment] Business with a Foreword by Vanessa Williams (Business Plus; Trade paperback original; $16.99) combines personal reflections, true stories about celebrities and the executives that make them, and solid business advice.

PUT YOUR DREAMS FIRST is mentorship in a bottle from over 90 dynamic women in music, radio, film, television, theater, dance, mobile, and new media who succeed in the business with their clothes ON.

Thembisa shares her insights on:
The Top Seven Biggest Industry Clichés
What you ‘Thought you Knew’ but ‘Need to Know’ to thrive in the industry
Ten Severance Commandments
The Work-Life Balance Myth

Filled with the untold gems of a vast array of insiders from Radio One CEO Cathy Hughes to A-list salon stylist Kimberly Kimble, Put Your Dreams First also includes:

Vanessa Williams - Grammy®, Emmy®, and Tony® award nominated singer-songwriter and actress. Ms. Williams penned the foreword while on location shooting Hannah Montana: The Movie due for release in 2009.

Mo’Nique - is a comedienne, actor, award show host, and reality television star. She is also an executive producer for television, boasting top-rated programs for VH1 (Flavor of Love: Charm School Starring Mo’Nique) and Oxygen (Mo’Nique’s FAT Chance).

Meshell Ndegeocello - is a ten time Grammy® nominated singer-songwriter, rapper, bassist, and multi-instrumentalist. Also a respected composer, her work appears in film and television, most notably Love Jones, Higher Learning, and the Logo cable series Noah’s Arc.

Brenda Russell - is a singer-songwriter and keyboardist. Her songwriting talents are often in demand by many other artists: Stevie Wonder, Aretha Franklin, and Sting, to name a few. She also wrote the score for the Tony-winning musical Oprah Winfrey Presents: The Color Purple on Broadway.

PUT YOUR DREAMS FIRST is a must-have industry survival guide for women interested in pursuing a career in entertainment but can also serve anyone who needs inspiration to invigorate—or protect their careers.

Thembisa S. Mshaka is a 5-time Telly Award winner who has served in the entertainment industry for over 17 years, spanning the areas of touring, management, magazine publishing, recorded music and technology, advertising, music supervision for film, voice over, and television. As Senior Copywriter at Sony Music, and 2-time NARM Award winner, her campaigns contributed to the sale of more than 150 million albums for artists from Lauryn Hill, Will Smith, and Beyonce’, to NaS, Maxwell, George Michael, and Jill Scott. The former GAVIN rap editor has also written for essence.com and LAUNCH.com, and serves as contributing editor for The Hotness.com. She contributed to anthology Sometimes Rhythm: Sometimes Blues (Seal Press) edited by Taigi Smith and Icons of Hip-Hop, an academic reference volume edited by Mickey Hess (Greenwood Press). Thembisa is currently the Copy Director for BET Networks. Her blog is http://www.thembisamshaka.com

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